Job Description

Qualifications

• min. 1-2 years of experience in digital marketing and digital advertising for a consumer-focused brand or digital marketing/advertising agency
• Experience with ad buy and ad campaigns (with a focus on Google/YouTube and Instagram/Facebook)
• Proven ability to project manage, multi-task and deliver against deadlines
• Strong communication skills with the ability to cut through the clutter in a cross-functional organization and get stuff done on time
• Strategic thinking with the ability to quickly identify opportunities, prioritize and rally support and approvals
• Mix of creative and analytical mindset with a desire to constantly learn, improve and scale
• Fluent English is a must The candidate will be responsible for developing Insta360’s digital marketing and paid media strategy and build out the brand’s digital customer experiences by supporting key strategic marketing initiatives. You will be responsible for creating creative ads as Insta360 engages new audiences and launches new products and services.

• Develop highly creative and innovative ad briefs and campaigns, setting requirements, and project managing multiple initiatives through completion.
• Develop overall strategy for Advertising and Paid Media Campaigns in order to grow brand/product awareness and drive conversions
• Partnering closely with multiple internal teams across Marketing, Video/Content Production, Copywriting, Analytics and Ad Buy Team
• Create and execute test plans against key business goals such as engagement and conversion, including thorough analysis and recommendations for ad campaigns and digital content globally.
• Involved in supporting video campaigns from pre- to post-production and content distribution/promotion and work closely with the BI & Marketing Team, video editors, and a pool of professional film freelancers with a variety of wide skills across the world.
• Utilize strong analytical ability to evaluate the ad performance and recommend areas to improve the digital/ad performance across multiple touch points

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