Job Description

Job Description

As a Senior Art Director supporting a variety of projects, including the GE Holiday product line, you will lead creative strategy, direction and design across packaging, point-of-purchase displays, and in-store signage for retail environments. You will drive concept development, guide creative execution, and ensure visual excellence and brand integrity across all consumer touchpoints.  

This role combines hands-on design with cross-functional partnership and creative oversight. You will collaborate closely with internal teams and external creative partners to bring ideas from concept through final production, ensuring all materials ladder up to brand strategy, merchandising priorities, and seasonal marketing goals. You bring a balance of creative leadership, executional rigor, packaging experience, and the ability to inspire designers and contributors toward polished, high-impact outcomes.  

 This full-time position reports to the VP, Creative Director and is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office. 

What you’ll do:

Creative Direction & Design  

• Concept, design, and develop packaging, in-store signage, and point-of-purchase materials from idea through production 
• Drive brand strategy, seasonal themes, and merchandising insights into compelling creative solutions 
• Ensure all creative output aligns to brand standards and enhances product storytelling in physical retail settings
• Evaluate and incorporate market and competitive design trends relevant to retail packaging and seasonal décor 

Cross-Functional Collaboration  

• Partner with internal stakeholders (Creative, Merchandising, Retail Partners) to review creative briefs, gather feedback, and refine deliverables 
• ​​​​​​​Participate in project check-ins to align on timelines, milestones, and feedback loops  
• Support photography planning, including input on shot lists and prioritizing retouching needs for packaging and point-of-sale executions 

Creative Leadership & Vendor Oversight  

• Provide creative inspiration, guidance and direction to a technical production designer responsible for executing final production files 
• ​​​​​​​Source, onboard, and art-direct freelance designers, illustrators, retouchers, and other creative resources as needed 
• Elevate creative quality by offering recommendations rooted in design expertise, category awareness, and brand standards 

Asset Management & Production Excellence  

• Deliver production-ready files for print with accuracy and attention to technical specifications 
• Partner closely with production and print partners to ensure assets are built correctly and optimized for scalability 
• Maintain and update creative collateral, including pitch decks, presentations, and project documentation 
• Steward visual consistency and brand alignment across all printed and in-store materials for the GE Holiday line
• Leads the team to achieve business outcomes by promoting collaboration and alignment with organizational values; translates company initiatives into a clear vision, aligning team actions with company priorities while fostering performance and professional development 

What you bring to the table:

• 11+ years of art direction and graphic design experience, including packaging and retail signage 
• ​​​​​​​Portfolio demonstrating strong packaging, retail design, and multi-touchpoint creative systems 
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with Figma 
• Experience working with vendors, printers, retouchers, and freelance creative talent 
• Ability to move fluidly between high-level concepting and hands-on execution 
• Strong understanding of brand storytelling in a retail and product context 
• Exceptional communication, visual presentation, and stakeholder-management skills 
• Ability to manage timelines and multiple deliverables while maintaining high creative standards 
• Experience in seasonal, retail, or consumer packaged goods environments a strong plus 
• Demonstrated AI literacy, enabling effective understanding, interaction, and critical evaluation of AI technologies and applications across diverse business functions 

About Us : Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.  

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace. 

• Check out our flagship brand, Balsam Hill:  
• ​​​​​​​Balsam Brands in Forbes:  
• Balsam Brands on LinkedIn:  
• Glassdoor:  

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes: 

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• ​​​​​​​ Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents 
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans 
• Generous parental leave program and flexible return options 
• Company-paid life and AD&D insurance 
• Company-paid short and long-term disability insurance 
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year 
• Employee Assistance Program (EAP) and other mental health and wellness perks 
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages 
• Paid 5-week sabbatical leave after 10 years of employment 
• Annual continuous learning benefit up to $1,000 per person, per fiscal year 
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment 
• Generous team member merchandise discount 
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance 

The base pay range for this position is: $130,338 to $162,923. Please note that placement within the posted salary range is based on several factors, including geographic location, experience, skills, alignment with role requirements and other job-related factors. It is uncommon for offers to be made at the top of the range, as this typically reflects a candidate who exceeds all role requirements and brings significant, directly applicable experience. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner. 

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. 

#LI-Hybrid 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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